Brand Positioning
Where you rank
AI Visibility, Category Position, and competitor rankings rolled into one trend. See your rank in category and the brands beating you.
— Inside Lantern
Three groups of surfaces. One Brand AI Health number.
Lantern is a single product with ten surfaces grouped under three jobs: AI Monitoring records what's happening, AI Analysis explains why, and Recommendations sequence what to do about it.
Today · 09:14 ET
Surfaces10
Providers tracked5
Composite scoreBrand AI Health
Sample brandWildgrain Roasters
— Group I · AI Monitoring
What's happening across the providers.
Daily provider scans across every tracked prompt. The signal you cannot get from your analytics tool.
Citations
Per-URL telemetry
Citation telemetry at the URL level — which page was cited, by which provider, under which query, with a per-URL Citation Score and 30-day trend.
Prompts
Tracked queries
The buyer-intent prompts you monitor over time. Track new prompts, watch coverage grow, and see which prompts are routing demand to competitors.
— Group II · AI Analysis
Why your shortlist position is the way it is.
The drivers behind the composite. Each surface explains one piece of why the score moved.
Brand Health
Composite score
The single Brand AI Health number, with its three drivers (Visibility, Favorability, Citation Score) traced out across each provider.
Competitors
Head-to-head
A 10-brand category ranking by AI Visibility. Mentions per provider, recency, and 30-day deltas vs the brands you actually compete against.
Product Catalog
PDP-level signal
Visibility and citation strength rolled up by product. Know which SKUs are eligible for the answer block and which are missing schema.
External Signals
Off-site authority
The Authority, Presence, Reviews and Sentiment signals AI providers weigh when deciding whether to cite you. Each missing signal links to its fix.
Industry Changes
Weekly category diff
A weekly digest of how AI providers describe your category, your competitors, and your prompts — a 7-day diff with the source URLs that shifted.
— Group III · Recommendations
What to do about it, sequenced.
Staged by horizon — small owned-page wins this week, source-building over months, an Applied log of what shipped.
Immediate
Ship this week
Small, owned-page recommendations: schema, FAQ, comparison blocks, product-feed gaps. Each one has scope, owner and expected lift.
Long-term
Compounds over months
The source-building, partner, PR and category-content work that compounds the citation graph over a quarter or more.
Applied
What you shipped
Every recommendation that has shipped, with the observed Brand Health delta tied to it. Your team's own audit trail.
— Composite
Brand AI Health rolls up everything else.
Visibility is the share of AI answers in your category. Favorability is how positively providers describe you. Citation Score is the per-URL evidence. The composite ties them together and tells you what to do this week.
Brand AI Health · 30d
62/ 100+4.8 pts
Wildgrain Roasters · DTC coffee · ranked #3 of 10 in category. Outperforms 64% of peers, but trails the category leader on Visibility by 16 points.
Visibility
46%
+3.1 pts vs prev
Favorability
71/100
+2.4 pts vs prev
Citation Score
62/100
+6 pts vs prev
Category Position
#3 of 10
leader: Atlas Coffee Club · 78
— Run the loop
See where AI recommends competitors. See what to fix first.
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Lost prompts
Competitor sources
Recommended fixes