— Platform

Brand AI Health, traced down to every citation on every URL.

Lantern connects how AI shopping agents answer, why they pick one brand over another, what your commerce signals should change, and how your team measures the work — in one inspectable loop across ten surfaces.

Today · 09:14 ET
Providers tracked5
CadenceDaily
Brand PositioningRunning
External SignalsSyncing
Recommendations7 immediate
— I · Brand Positioning

Your rank in category, traced provider by provider.

AI Visibility, Category Position and competitor rankings in one trend — with the ten brands you actually compete against, ranked by mentions across ChatGPT, Claude, Perplexity, Gemini and Amazon Rufus.

lantern.app / wildgrain · brand-positioning
Brand Positioning · 30d
AI Visibility · 30d
62.0/ 100+4.2 pts vs prev● Healthy
You rank #3 of 10 in your category and outperform 64% of peers.
Category Position
YOU
leader: Atlas Coffee Club · 78
filterProduct:All productsAudience:All audiencesTopic:All topics▽ scoping all sections below

Competitor rankings10 brands by AI Visibility

Brand
Mentions
Visibility
Δ 30d
1
AAtlas Coffee Club
218
+3
2
TTrade Coffee
196
+1
3
WWildgrain RoastersYOU
174
+4
4
BBean Box
142
−1
5
DDriftaway
118
−2
Real product surface · Brand Positioning · Visibility 62.0/100 · rank #3 of 10
— II · Citations

Per-URL citation telemetry, by provider, by query.

Citations records every URL the providers cited — your own, earned, or competitor — with a Citation Score per URL, the queries that surfaced it, and a 30-day trend.

lantern.app / wildgrain · citations
Citations · telemetry v2
All URLs 15Competitor view 4Chat outputEmpty & loading states
WRWildgrain Roasterswildgrain.co · DTC coffee
May 12, 2026Window:30dProviders:All
Brand sentiment
per provider · −1.0 → +1.0
ChatGPTn=488
+0.42HIGH
Clauden=421
+0.51HIGH
Geminin=218
+0.18MED
Perplexityn=184
+0.31MED
Amazon Rufusn=84
-0.06LOW
Group by⌐ DomainQueryCompetitorDate added↕ Sort: citation count
FilterAll 15● Own 5● Earned 3● Competitor 4● Social 3
URL
Type
Top query
Score
Providers
Trend · 7d
30d
Wwildgrain.co/
Own
top: "best coffee subscription 2026"
63%
wildgrain.co/ trend +8 over 30 days
+8
Wblog.wildgrain.co/cold-brew-guide
Own
top: "how to brew pour-over at home"
33%
blog.wildgrain.co/cold-brew-guide trend +2 over 30 days
+2
Wwildgrain.co/journal/origin-stories
Own
top: "what is direct-trade coffee"
22%
wildgrain.co/journal/origin-stories trend −1 over 30 days
−1
Wwildgrain.co/origin/ethiopia
Own
top: "Ethiopian Yirgacheffe flavor"
2%
wildgrain.co/origin/ethiopia trend −3 over 30 days
−3
Wsprudge.com/best-subscription-2026
Earned
top: "best coffee subscription 2026"
88%
sprudge.com/best-subscription-2026 trend +12 over 30 days
+12
Watlascoffeeclub.com/why-atlas
Competitor
top: "best coffee subscription 2026"
79%
atlascoffeeclub.com/why-atlas trend +4 over 30 days
+4
Real product surface · Citations · 15 URLs across 5 providers
— III · External Signals

What AI sees about you off-site.

The authority, presence, review and social signals AI providers weigh when deciding whether to cite you. Every Missing entry links to its fix.

lantern.app / nova · external-signals
External Signals · sync
AI Trust Signals

What AI sees about you off-site

The authority, presence, review and social signals AI providers weigh when deciding whether to cite Nova Apparel. Every missing signal links to its fix.

14 / 20 present
6 missing · ● Healthy
Coverage
14/ 20
6 missing · each has a fix
Authority Composite
68/ 100
median in category: 54
Reviews
4.6/ 5 · 1.2k
Trustpilot · 90d
Sentiment
+0.38net
across owned + earned

01 · Authority 4 signals · 3 present

Macro signals about domain standing — what AI weighs first when deciding whether to trust a brand.

Domain RatingPresent
62
category median: 54
Domain AgePresent
7.2y
registered Aug 2017
Branded SearchPresent
+12%
vs 90d ago
Listicle ScoreMissing

02 · Presence 5 signals · 3 present

Third-party entities that reference the brand. AI uses these as identity anchors.

WikipediaLinked
Article live
/Nova_Apparel · 480 backlinks
YouTubeLinked
Channel verified
28 videos · 12.4k subs
G2 / CapterraMissing
LinkedIn OrgLinked
2.1k followers
claimed · 78 posts
Real product surface · External Signals · 20 off-site signals tracked
— IV · Recommendations

Immediate. Long-term. Applied.

Every change Lantern proposes is staged by horizon. Small owned-page wins this week; the source-building work that compounds for months; an Applied log that ties shipped work back to Brand Health movement.

Immediate7 ready

Ship this week.

Small, owned-page recommendations: schema, FAQ, comparison blocks, product-feed gaps. Each one scoped, with a named owner.

  • Add comparison block to /collections/whole-bean+4 Vis
  • FAQ schema on the brewing-guide cluster+3 Cit
  • Trustpilot embed on the storefront homepage+5 Fav
Long-term11 mapped

Compounds over months.

Source-building, partner, PR and category-content work that compounds the citation graph over a quarter or more.

  • Claim & fill the Wildgrain Wikipedia article+12 Auth
  • Pitch Sprudge for the 2026 subscription roundup+8 Cit
  • GuildOfCoffee origin-stories partner content+6 Auth
Applied23 shipped

What you already shipped.

Each Applied recommendation is tied to the Brand Health delta it produced — your team's audit trail.

  • Brewing-guide cross-links+2.4 BH
  • PDP FAQ schema · single-origin+1.8 BH
  • Comparison-page rewrite+3.1 BH
— V · Industry Changes

The weather report for your category.

A weekly digest of how AI providers describe your category, competitors and prompts — a 7-day diff with the source URLs that shifted.

lantern.app / nova · industry-changes
Industry Changes · weekly
Industry Digest · Mon May 11 → Sun May 17

What shifted in DTC coffee this week

A weekly diff of how AI providers describe your category, competitors, and prompts. Every change links to the source URLs that shifted and the recommendation it implies.

9
changes this week
● Live
Direction
What shifted
Source
Δ score
↑ up
Sprudge added Wildgrain to its 2026 subscription guidecluster · "best coffee subscription 2026"
sprudge.com
+12 Vis
↑ up
Reddit r/Coffee thread cites Atlas as "current value pick"cluster · value subscriptions
reddit.com
+8 Cit (Atlas)
↓ down
Models now describe pour-over as "out, V60 is in"cluster · brewing methods
multi-source
−4 Cit
↑ up
New "single-origin Ethiopia" descriptor patterncluster · single-origin · ethiopia
multi-source
+5 Vis
↓ down
Trade Coffee retired the "starter kit" copy blockcluster · gift / first-time-buyer
drinktrade.com
+3 Vis (you)
↑ up
Claude now cites the GuildOfCoffee origin pagecluster · ethical sourcing
guildofcoffee.org
+6 Cit
Real product surface · Industry Changes · weekly category diff
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Lost prompts
Competitor sources
Recommended fixes