DUER builds a community of loyal performance wear enthusiasts
How a premium pants brand created a loyalty program that reflects their commitment to quality and sustainability.
"Our customers now feel like part of the DUER family, not just buyers. The loyalty program has become an extension of our brand values."
The Challenge
DUER makes premium performance pants designed for both work and play. With longer product lifecycles and a premium price point, they needed a loyalty approach that went beyond transactional rewards.
- Building community around a premium product category
- Encouraging repeat purchases with longer product lifecycles
- Standing out in a competitive apparel market
- Creating sustainable loyalty that aligns with brand values
The DUER Approach
Rather than a generic points program, DUER wanted loyalty that felt authentic to their brand identity around performance, comfort, and sustainability.
The Solution
Community-Focused Tiers
Created VIP tiers named after their values: Comfort, Performance, and Pioneer.
Sustainability Rewards
Points for recycling old pants and choosing eco-friendly shipping options.
Early Access Program
Top-tier members get first access to new products and limited editions.
Referral Program
Friends get $20 off, referrers earn 500 points—doubling their referral rate.
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