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Consumer Electronics

How Headphones.com increased repeat purchases by 47%

A premium audio retailer transforms customer loyalty with AI-powered rewards and predictive retention campaigns.

+47%
Repeat purchases
Increase in repeat purchase rate within 6 months
+62%
Program enrollment
Of customers enrolled in loyalty program
3.1x
Member LTV
Higher lifetime value for loyalty members
28%
Churn reduction
Decrease in customer churn rate
"Lantern has had a bigger impact on our store than anything we've done in years. It increased revenue and made our customers happier — it's so rare to find a solution that does both."
TL
Taron Lissimore
Co-founder, Headphones.com

The Challenge

Headphones.com is a premium audio retailer known for exceptional customer service and expert advice. Despite high customer satisfaction, they struggled with repeat purchases and had no way to identify at-risk customers.

  • High customer acquisition costs in competitive audio market
  • Low repeat purchase rate despite high customer satisfaction
  • No visibility into which customers were at risk of churning
  • Manual, time-consuming loyalty program management

Before Lantern

Repeat purchase rate18%
Churn visibilityNone
Program managementManual

The Solution

AI-Powered Churn Prediction

Identified at-risk customers before they churned, enabling proactive retention campaigns.

Tiered VIP Program

Created exclusive benefits for top customers, including early access to new products and expert consultations.

Automated Win-Back Campaigns

Triggered personalized offers when customers showed signs of disengagement.

Points for Engagement

Rewarded customers for reviews, referrals, and social shares—not just purchases.

The Results

Within 6 months of implementing Lantern, Headphones.com saw transformative results across every key retention metric.

  • 47% increase in repeat purchase rate
  • 62% of customers now enrolled in loyalty program
  • 3.1x higher LTV for loyalty members vs non-members
  • 28% reduction in customer churn

After Lantern

Repeat purchase rate
+47%26.5%
Churn visibility94% accurate
Program managementAI-assisted

Ready for similar results?

See how Lantern can transform your customer loyalty strategy.